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Media Manager, Walmart & Sams Club
About the position
The Media Manager for Walmart & Sam's Club at Post Consumer Brands is responsible for building and executing data-driven digital marketing programs to support key retail partners. This role involves planning, measuring, and optimizing digital media campaigns, with a strong emphasis on e-commerce experience. The Media Manager will work collaboratively with cross-functional teams to drive results and enhance brand visibility in the digital space.
Responsibilities
- Plan and execute digital media campaigns across retail media tactics for Walmart and Sam's Club.
- Manage retail media budgets and provide recommendations for future spending.
- Outline measurement goals for media spend and translate data into actionable insights.
- Assess media performance on key e-commerce metrics and communicate impact to the organization.
- Monitor and analyze programs to improve audience understanding and increase impact.
- Oversee the creative process for paid media across e-commerce channels, including A/B testing.
- Collaborate with cross-functional teams to align brand insights with sales priorities.
- Partner with agencies to define and deliver on campaign KPIs and monitor programs.
- Educate partners on the evolving landscape of digital and retail media.
- Coach and develop associate media managers.
Requirements
- Bachelor's degree in Marketing, Communications, or Journalism preferred.
- 5-7 years of marketing, media planning, and/or strategy experience.
- E-commerce experience is required.
- Digital experience on agency or client side is required.
- Strong analytical skills and critical thinking ability.
- Excellent organization skills and attention to detail.
- Experience in multiple digital media channels, including search, programmatic, and social media.
Nice-to-haves
- Experience in a fast-paced, fluid environment managing multiple priorities.
- Strong written, communication, and presentation skills.
Benefits
- Hybrid working schedule with flexibility for remote work.
- Collaborative work environment with over 400 team members.