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Creative Packaging Senior Art Director
About the position
Creative Packaging Senior Art Director J.C. Penney Brands – Catalyst Brands Plano, Texas The Creative Packaging Sr. Art Director will support the Creative Packaging Dept. in
Responsibilities
- PACKAGING & LOGO CREATION FOR OWNED DIVISIONAL BRANDS & PARTNERSHIPS – ASSIGNED BRANDS: Directs and designs creation of and brand standards for private brand launches/re-launches and packaging collateral for all assigned category divisions and partnerships – including Logos, Colors, Photography, – within Product Development Calendar timing and within Brand costing parameters. Directs and develops ideas into innovative, cost effective packaging to improve sales and consumer perceptions of the Company/brand. Creates and directs all assigned category project overviews and mockups for presentations.
- PACKAGING PHOTOGRAPHY FOR ASSIGNED OWNED & PARTNERSHIP BRANDS: Develops and executes photographic strategy to establish brand and creative standards for photographers/studios and develop shoot schedule. Directs post-production digital processing for color corrections, retouching and proofing final press ready digital files.
- GLOBAL PHOTOGRAPHY PROCESS DEVELOPMENT: Works with Director to evaluate Global Photography Studios, run pilot tests, and look for efficient methods to execute product photography closer to manuafacturing regions.
- CUSTOMER FOCUSED PACKAGING SOLUTIONS: Works within brand book guidelines to do competitive shopping and inspirational research needed before creating logos and packaging designs.
- CREATES ALL JCPENNEY OWNED ASSIGNED CATEGORY BRAND STANDARDS: Create brand standards for each assigned category brand which includes the brand’s colors, fonts look and identity by highlighting some of the brand’s unique packaging.
- REVIEWS and checks all assigned category artwork to ensure brand standards and program continuity for creative template, imagery, messaging and company policy prior to submitting to senior management for approval.
- EVALUATES all assigned category packaging samples by working with Sourcing to ensure accuracy of all color and art before going to production.
- RESPONSIBLE FOR TRAINING OF ART DIRECTORS Trains, directs and mentors all assigned category Art Directors. Works with them daily to create a learning path and learning opportunities to build packaging development process knowledge.
Requirements
- College Degree in Graphic Design, Marketing, or equivalent work experience
- Strong Creative, Interpersonal, Decision-Making, Critical Thinking, Solution Oriented, Presentation, Relationship and Organizing skills a must.
- 8+ Years Experience in Packaging/Design Layout using Creative Suites – Illustrator and Photoshop and workflow management software
- Proven technical/management skills creating, directing and training creative services associates
- Able to work in a hybrid environment
Benefits
- medical/dental/vision
- term life insurance
- paid vacation/holidays
- 401(k) Savings Plan with company match
- associate discount on JCPenney merchandise
