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North America Retail Brand Marketing Lead, Partners, NYC
Information about benefits can be found here.
We are looking for someone to join our growing team who is an entrepreneurial creative problem solver, a great teammate, and able to thrive in ambiguous situations. We are looking for someone that appreciates the art of creative thinking, ability to lead multiple tasks and build strong working relationships across a matrixed organization and external partners. Collaboration, brief development, project management, communication and creativity will be vital pieces of the role.
This position will play a key role in developing strategies and plans for brand moment campaigns, consumer and communities moments, product launches to drive business growth. The candidate should have a strong grasp on the NYC retail landscape & marketplace and the ability to build strong working relationships across a matrixed organization and with external partners. Leadership skills, collaboration, brief development, project management, communication and creativity will be vital pieces of the role.
The ideal candidate will have strong communication, leadership knowledge and organization skills, a proven track record developing and carrying out consumer-centric marketing plans, and have the capacity to multi-task in a fast-paced environment. The candidate should also possess digital competence when making decisions connected to the Nike digital ecosystem. The role requires critical and analytical thinking, creativity and teamwork across all City, Geo partners.
In this role, the candidate will support the development of all-inclusive marketing plans for wholesale accounts, from initiative-based retail brand elements to planning and carrying out offline to online (O2O) marketing strategies and tactics.
WHAT YOU WILL WORK ON
The candidate will lead and develop the Brand Marketing strategy, vision and evolution of wholesale accounts in NYC. The role will enable O2O marketing plans focused on consumer journeys that prioritize Brand initiatives, communities moments across NYC marketplace. The work will be grounded in insights and takeaways to inform briefs and plans on brand priorities, communities needs and business growth.
You will be obsess the end-to-end consumer experience across digital and physical. You will lead and drive end-to-end go to market plans that serve the consumer from ideation to execution in partnership with key team members across the organization. Coordinating across teams to drive efficiency + alignment. You will craft and deliver marketing plans centered on consumer engagement that aligned with city brand + business priorities, anchored in clear KPIs. You will be responsible for the Partners Brand strategy, briefing accounts / agencies, supervising on-going workflow and the final stages of creative and executions. The candidate should have an understanding of analytics, New York city Marketplace, experience on managing wholesale accounts. You will deliver marketing plans in an innovative way to drive best-in-class retail marketing experiences for our consumers and our communities.
You’ll be part of the NYC Retail Brand Marketing Team (focusing on wholesale partners) along with a variety of functional teammates and partners across NYC & NA. You will be an integral part of the team identifying industry shifts across retail, sport, and culture and then partnering cross-functionally & cross-categorically to shape how we build deep connections with our consumers and communities.
A TYPICAL DAY/WEEK LOOKS LIKE:
Partner cross-functionally (Marketplace team, Brand Management, NA Partners team, NA /NYC Retail Marketing team) and with City Brand team to communicate partners accounts priorities for New York City market.
Lead all details of owned projects/initiatives including communication strategy, preparing and presenting briefs process, managing program overview, work back schedules, creative approvals, project budget, briefing agency, distribution and recap.
Manage collaboration with agency team and account partners team.
Support team with O2O marketing programs including but not limited to: integrated digital/physical brand initiatives and in-store experiences & events.
Provide short and medium-term goal planning; synthesize program results & best practices to increase effectiveness
Partner across business units and merchandising to implement commerce capabilities and integrate into the overarching City Brand strategy
WHO YOU WILL WORK WITH
As a member of the NYC Retail Brand Marketing team, you will report to the NYC Retail Marketing Director. You will collaborate daily with partners including the NYC Retail Marketing team and NA Partners Marketing team and NA Retail Marketing Partners Team, NYC brand management (across all FOP), and Marketplace sales team to bring the brand to life across the marketplace (digitally and physically). On a daily/weekly basis you will work closely with the NYC Brand Marketing team on seasonal/initiative projects from brief, planning to execution to ensure plans are connected to seasonal brand strategy and brand voice. Building positive relationships and collaborating with cross-functional teams will be imperative to your success.
WHAT YOU BRING
Requires a BA/BS degree or related field, or equivalent combination of education, training and experience.
3+ years of work experience in retail brand, digital, brand marketing or related experience in marketing (preferably in retail) preferred.
Deep knowledge of the NYC market (retail experience a plus) and Retail Brand Marketing.
Passionate about Marketing and Retail Marketing.
Ideally understandable of NYC wholesale accounts and business needs.
Excellent oral and written communication skills including meeting facilitation and making persuasive presentations to leadership.
Proactive, accountable & goal-oriented, turning strategy into action, managing multiple projects on various levels with different and converging timelines.
Outstanding organizational skills to influence functional teams and cross-functional projects.
Ability to understand challenges or underlying opportunities, share ideas, and develop effective responses or elevate to higher management.
Adapts quickly to move at the pace of consumer and work in a constantly evolving environment, making judgment calls and shifts as needed.
Well informed about the NYC Marketplace and makes decisions to get proven results.
Relentlessly curious about the NYC consumer and their world.
Leads with confidence and demonstrates credibility and reliability.
We offer a number of accommodations to complete our interview process including screen readers, sign language interpreters, accessible and single location for in-person interviews, closed captioning, and other reasonable modifications as needed. If you discover, as you navigate our application process, that you need assistance or an accommodation due to a disability, please complete the Candidate Accommodation Request Form.
